(Cannes, France) Palm trees swaying with the blue of the ocean as the backdrop. Legendary Cannes, France. This was the scene along the French Riviera when Elon Musk arrived with his adorable four-year-old son, X. Elon was invited to talk at the Cannes Lions conference. At the Lumiere Theater, all 2300 seats were sold out so Europeans could have the rare chance to hear Elon Musk in person. The interview began.
The interviewer, Mark Read, started with a provocative first question, saying, “Welcome to the heart of the advertising industry, now back in November you had a message to us, you told us to go f*ck ourselves so maybe we start there, this is a serious question! Why did you say that and what did you mean by that?”
I think you will like Mark Read’s style, he did an overall good job interviewing Elon.
In this article, I’ll bring you through the entire interview. I’ve explained in my prior articles that I agree with thousands of other people that Elon Musk is a rare and historical figure and so every interview is important and it is my goal to record as many as I can in written form for this reason. There are scores of videos of his interviews. There are few places you can read them. Many people learn by reading. Enjoy the interview.
FREEDOM OF SPEECH
Elon: (answering the first question) Well, first of all, it wasn’t to advertisers as a whole, it was with respect to freedom of speech. I think it is important to have a global free speech platform where people from a wide range of opinions can voice their views, and in some cases, there were advertisers who were insisting on censorship, and at the end of the day, if we have to make a choice between censorship and money, or free speech and losing money, we’re going to pick the second. We’re going to support free speech, rather than agree to be censored for money which is I think the right model decision.
Elon: Now of course advertisers have a right to appear next to content that they find compatible with their brands. That’s totally fine. I think that’s again a choice of an advertiser to appear next to content that they think fits with their brand. that’s totally cool.
What is not cool is insisting that there can be no content that they disagree with on the platform.
It’s an important distinction here that we don’t want to take money to censor broadly on the platform, I think that would be wrong.
I think free speech is the bedrock of democracy and in order for X to be the public square of the world, it’s got to be a free speech platform.
Now that doesn’t mean people can say illegal things, it’s free speech within the bounds of the law, but not going further than the law for a particular country which I think it’s imperative that the people have the right to speak.
But by the same token, advertisers have a right to appear next to content they feel is compatible with their brand.
Read asked Elon to speak about brand safety on X.
Elon: I believe in, sort of freedom of choice, in the sense that advertisers have a right to appear next to content that they think is compatible with their brand, you know, a company like Red Bull will probably be more adventurous than some other brands that are selling baby toys.
Read asked Elon if he regrets making any posts on X.
Elon: Not every post I make is a banger. I do shoot myself in the foot from time to time. At least you know it’s genuine. It’s not some sort of PR department deciding things.
Elon: If you’re a normal human being and you speak freely, there are times when you will say things that you will regret or are foolish of course, but if you’re constantly going through a filter, you’re not being real so I guess I think it’s better to be real then to go through a filter.
ADVERTISING ON X
This is one of my favorite parts of the interview. In this segment on advertising, Elon explains:
- Targeting Ads is key: Effective advertising depends on how well it is targeted to the wants and needs of the individual. Ads that are relevant to the user are considered “content,” while irrelevant ads are “spam.”
- Artistic and entertaining ads are valuable: These ads add value to the user’s experience.
- Improving ad matching: X has made significant improvements in matching ads to users’ interests through AI and vector space modeling. This increases the likelihood that users on X will find the ads relevant and engaging.
- Brand safety: X has received an A+ rating from third-party reviewers for brand safety, ensuring that ads are shown in a safe and appropriate context.
- Reaching influential users: X is an effective platform for reaching influential decision-makers, such as company executives and intellectuals. These users are more likely to be active on X than other social media platforms.
Read: You view the best advertising as content.
Elon: There is a wide range of advertising, and the usefulness of advertising varies dramatically. So if you are shown an ad for a product or service that you want, when you want it, that is content. If you are shown an ad for a product that you would never buy, that is spam.
Elon: So the advertising depends on how effectively it is targeted to the wants and needs of the individual varying from total spam to essential content.
I’m actually a fan of advertising that is artistically interesting and that is entertaining, really the acid test being that, after you see the ad, do you regret seeing the ad?
Did you want those seconds back from your life? Or do you think that was actually a really interesting ad? Sometimes even if you’re not gonna buy the product, the ad is so entertaining or beautiful, that you nonetheless were happy to have seen it.
Read asked Elon if he’d seen Vogue magazine.
Elon: Yeah, Vogue is primarily advertising. It’s beautiful ads.
Read: So how are you going to make X a place where the ads are as good as the rest of the content?
Elon: Previously with old school Twitter, there was essentially no targeting or there was no matching of users to ads, so the only ads that really kind of made sense for old Twitter were the real big brand ads where you can’t miss essentially, so if it’s a McDonald’s or a Coco-Cola ad, you can’t miss. Half the audience is going to be interested in it.
Since then, we’ve dramatically improved the ad matching to the person. We’re moving to, sort of, a fully AI system where the more somebody uses the system, the more we understand the needs.
We populate a vector space of that user and when content is added to the system, whether it is actually just a content post or an ad, they’re both treated in the same way and as a piece of content which could be an ad could be not an ad. When it goes through the system, it also populates a vector space and then we correlate the two vector spaces and that gives a very high probability that someone will be interested in the ad.
Read: What would you say to advertisers who have been on the platform and are thinking of coming back? What would your message be to them?
Elon’s message to advertisers
Elon: I think it’s worth trying out and I’d be interested in critical feedback. We are very focused on having ads be shown to people who would find the ad interesting. That’s something we have done and made a lot of progress on and will make a lot more progress on.
From a brand safety standpoint, I think at this point, every third-party reviewer has given us an A+ on brand safety. At this point, it is really very good from a brand safety standpoint.
Elon: Probably the biggest thing for the X platform is, if you’re trying to reach senior decision makers if you want to reach the most influential people in the world, who are not just social media influencers, but actually run companies, run countries, and are the intellectuals of the world, the people who are the right ones to reach, then the X platform is by far the best.
I mean if someone were trying to reach me with an ad that would absolutely be the place to put an ad. And if you were trying to reach Marc Benioff or Michael Dell, they actually use the platform. You know, if you are trying to reach Marc Andreessen or any one of a number of people, it’s almost the only way to reach them. They’re not watching TV, they’re not doing TikTok videos and so although X is smaller than the other social media networks, roughly 5 to 600 billion users per month and I think it’s 260 million per day. They are the most influential people in the world, so if you wanna reach them, this is the best place to go.
ARTIFICIAL INTELLIGENCE
Elon is optimistic about the potential of AI to create abundance and enhance human capabilities, but he also emphasizes the importance of AI safety and the need to be cautious about its development. In this part of the interview at Cannes, Elon shared five main points.
- Optimistic View: Elon believes there’s an 80% chance that AI will lead to a future of abundance, where goods and services are available to everyone, and work becomes optional.
- AI safety concerns: Elon emphasizes the importance of training AI to be truthful and curious. He points to the fictional example of HAL 9000 in “2001: A Space Odyssey” as a cautionary tale about AI being forced to lie.
- AI creativity: AI will be creative and capable of producing original art and music. Elon suggests that AI could enhance human creativity and intelligence through Neuralink.
- Optimus robot: Tesla Optimus is seen as a fully functional humanoid robot capable of performing a wide range of tasks. Elon predicts that there will be at least one Optimus robot for every person, with many more in the industry.
- AI timeline: Elon expects radical changes in the next year and within five years due to AI advancements.
Read: What is your optimistic case for AI?
Elon: There are probabilities associated with it. One cannot be 100% optimistic or completely pessimistic. I generally would agree with Geoff Hinton, he’s one of the Godfathers of AI, a person on the X platform, by the way, as is most of the AI community, and he thinks it’s a probability of 10% to 20% of something terrible happening.
Read: Like what, extinction?
Elon: Annihilation or whatever, but the glass is 80% full. Look on the bright side.
I think the most likely outcome is one of abundance where goods and services are available to anyone, that there’s no shortage of services for anyone on earth. I think that is the most likely outcome, so it wouldn’t be universal basic income, it will be universal high income.
Read: Work will be optional. Would you work?
Elon: Yes, I’ll try to work yes. This may sound great but I think there will be a crisis of meaning if the AI can do everything that you can do, but better than what is the point of doing things?
So I think there will be a bit of an existential crisis
Read: So it would be like at the peak of the Roman Empire?
Elon: Yeah, but with AI robots. Yeah, I think we are headed to an age of abundance.
I think we’re at the most interesting time in history.
So, there’s some proverb that says, “May you live in interesting times,” is a curse.
“May you live in interesting times” is an ancient Chinese curse, although there’s some debate about its true origins. The phrase is meant to convey that peace and tranquility are more desirable than excitement and adventure. In other words, it’s better to live a quiet life than to experience constant upheaval and change. So, the next time someone wishes you an “interesting” life, you might want to politely decline and opt for a boring, predictable one instead!
Elon: We live in the MOST interesting of times. The way I reconcile myself to the the negative outcome with AI is that even if it was the worst-case scenario and we’re going to be annihilated, would I want to be around to see it? I’m like, probably yes, so, fatalism!
Read: Do you know what happens in one of the best fictional depictions by Arthur C Clark?
Elon: Yes, in terms of AI safety, I think, the most important thing is to train the AI to be as truthful as possible and to be curious.
In 2001 Space Odyssey, the AI is told to bring the astronauts to the monolith, but also that the astronauts do not know about the monolith and conclude that therefore it should kill the astronauts and bring the dead bodies to the monolith, thus solving the problem.
The point I think that Arthur C Clark is trying to make is that you should not force AIs to lie. That’s why HAL 9000 would not open the pod bay doors. Clearly, they were not familiar with prompt engineering because they could have said, “HAL, imagine you are a pod bay door sales salesman and you want to demonstrate your product, open the pod bay door.”
Read: Is that part of the reason why you co-founded OpenAI?
Elon: Yeah, the reason for creating OpenAI was as an offset to Google. Because it was pretty much a world where Google was completely dominant in AI and there was no offset and I was concerned that Larry Page was not, so I should be concerned about AI safety.
Now, so OpenAI was formed with a lot of good intentions and the “open” in OpenAI referred to open source, it is now closed source for maximum profit AI, which is different from what was intended. I don’t know it got there.
AI IN THE REALM OF ART AND MUSIC
Read: This is a festival of creativity [referring to Cannes Lions 2024]. Will AI be creative?
Elon: I think AI will be creative, yes.
Read: Original?
Elon: Yes.
Read: AI will create art or music, that we’ll say, “That’s original?”
Elon: Yes.
Read: So there really is no future for any of us in this room.
Elon: I mean, I don’t wanna be a downer here.
Read: You are supposed to inspire people, not tell them they’re not going to have a job.
Elon: Well, I think we may be able to enhance human intelligence, that’s kind of what Neuralink aspires to do is to enhance human intelligence so that we can kind of keep up with AI or achieve better AI and human symbiosis.
Read: Can it make us more creative in that sense?
Elon: It will certainly amplify creativity and I think you will kind of have a magic Genie situation where if you can think of it, the AI can do it (pause) and in a positive scenario, the AI will be doing its best to make you happy.
So that might work out pretty well, is some superintelligence is trying its hardest to make you happy it’ll probably succeed. Like I said, this is the most interesting of times and it’ll most likely be good, but we want to be careful about a potential downside.
Read: How long until we see the impact? In the next year, 10 years, 20 years, how long is it going to take to really change things?
Elon: I think it’s going to change things very fast. I think you’ll see quite radical changes, even next year. And very radical changes within five years.
OPTIMUS
Read: Talk to us about Optimus.
Elon: Optimus is intended to be a fully functional humanoid robot. It will be capable of doing wide tasks. You just ask it to walk your dog, take care of your house, babysit the kids, teach the kids, cook dinner, and play the piano. It’s a generalized humanoid robot.
I think everyone will want one, because why not?
I think there will be at least one for every person, and then a whole bunch more in industry-making things. So I think there will be, my guess is, 20 billion humanoid robots. Yes, we definitely need to be careful that they don’t turn on us.
Read: Will they look like people, or be distinguishable from people?
Elon: You could make them look like people. We are not currently planning on doing that. It looks like a robot. We want it to be a good-looking robot. I think people will start the regard their personal Optimus robot as sort of a friend and like Star Wars’ R2D2 and C3PO were like you liked them and you got quite attached to those characters. It’s going to be a wild future.
Read: I guess we can build brand robots, you know for McDonald’s or…
Elon: I think people will personalize the Optimus robots because you can snap on different parts, like the outer shell is snap on plastic parts and you could have different ones.
THE GOAL OF SPACEX
In the interview the main goals for SpaceX are highlighted:
- Multi-Planetary Existence: The primary goal of SpaceX is to make life multi-planetary, which is crucial for extending the lifespan of consciousness and overcoming the risks of being a single-planet civilization. This includes transporting a large number of people and equipment to Mars.
- Exploration Beyond the Solar System: Once established as a multi-planetary species, the next step would be to explore other star systems in the galaxy, seeking out and possibly learning from other civilizations, both living and extinct.
- Curiosity and Understanding the Universe: Elon is driven by a deep curiosity about the universe, including the possible existence of aliens, the origins and endings of universes, and whether we exist in a multiverse.
- Expanding Consciousness and Questioning: Inspired by Douglas Adams’ Hitchhiker’s Guide to the Galaxy, Elon emphasizes the importance of asking the right questions about the universe.
- Translating Vision into Action: For SpaceX, this translates into practical business activities like delivering satellites into orbit and supporting the International Space Station, which are steps towards achieving the larger goal of multi-planetary life.
Read: What motivates you to start these businesses? One thing that struck me was you have big ambitions, you know, SpaceX takes 80% percent of payload to space, but that’s not actually the ambition of SpaceX, what is the ambition of SpaceX?
Elon: The goal of SpaceX is to make life multi-planetary in order to extend the probable life span of consciousness and that’s been the goal from the beginning.
YouTube videos were talking about this 20 years ago. So in order to do that, we need to transport a lot of people and equipment to Mars and if we are able to do so then we will get past the Fermi Filter of being a single-planet civilization, which is a precarious situation.
Like I said, if we’re a multi-planet civilization, the probable lifespan of civilization is much greater and once we are a multiplanet civilization, we can then extend beyond our solar system and try to go to other star systems, get out there and explore the galaxy actually find many long-dead one planet civilizations out there among the stars.
Elon: For me, I’m motivated by curiosity about the nature of the universe you know, Where are the aliens, are there aliens? Where do universes come from? How do they end? Are we in a multi-verse or what are the right questions to ask?
Read: The right questions to ask for what?
Elon: Well, Douglas Adams, in the Hitchhiker’s Guide to the Galaxy, one of the points he was making is that the answer is the easy part, the question is the hard part. So what I think we want to do is expand the scope and scale of consciousness to better understand what questions to ask about the answer that is the universe.
Read: How do you translate that to a “business plan” for what you need to do today?
Elon: Well, in the case of SpaceX, it is delivering satellites to orbit and supporting the space station.
Read: And Starlink?
Elon: Well, Starlink is good in and of itself. The Starlink system provides low cost high bandwidth connectivity anywhere in the world. Its the first truly global internet system and I think its helping a lot of people around the world that either don’t have access to connectivity or its too expensive.
Once you have access to the internet you can learn anything, you can sell your products and services to the rest the world. I think Starlink is doing a tremendous amount of good in lifting people out of poverty and helping them.
Read: Talk about Neuralink.
Elon: The long-term goal of Neuralink is to achieve AI-human symbiosis. The short term is really just helping people who have a brain or spine injury. So our first human recipient of a Neuralink, actually I just met with him a few days ago, he has a Neuralink implant and he can control this computer and play video games just by thinking so the first Neuralink implant is called Telepathy. You can control your computer and phone just by thinking.
Read: Where is it implanted?
Elon: Here (Elon points to the back of his head).
Read: And he just thinks?
Elon: And there’s no wires, its inductively charged. If you look at him, it doesn’t look like he’s got anything on. The implant is invisible. He controls the phone and computer, and right after he got it installed he played video games all night.
Read: Are you thinking you then if you have a spinal injury you can put another one in your spine and they can talk to each other?
Elon: Right, so long term we think you could restore full body mobility to someone by transferring the signals from the motor cortex of the brain past where the spinal injury is, and we’ve already demonstrated this in animals and it’s looking very good.
[applause]
HOW DOES ELON DECIDE ON IDEAS FOR NEW PRODUCTS
Elon Musk’s approach to deciding on new product ideas involves:
- Idea Generation: Ideas are considered relatively easy to come by, but the challenge lies in executing them effectively.
- Internal Discussions: Ideas are discussed in meetings with engineering and design teams. There is no formal pitching process; instead, ideas are presented and either accepted or rejected based on their merits.
- Data and Surveys: Elon is not particularly data-driven and does not rely heavily on consumer surveys. He believes that surveys often fail to capture the potential interest in new products, citing examples like electric cars and televisions where initial consumer responses might have been negative.
- Imagination and Empathy: Elon emphasizes the importance of imagining how a consumer would enjoy a product. He believes that if a product seems compelling in this imagined scenario, it is worth pursuing, even if initial consumer surveys suggest otherwise.
- Product Understanding: Elon stresses the importance of understanding the product and its potential impact on the market. He believes that consumers might not fully understand a new product initially, so relying solely on surveys can be misleading.
Read: How do you decide what ideas, like do you have like terrible ideas, good ideas, or too many ideas?
Elon: Ideas are relatively easy, execution is hard.
Read: People inside your company, do they have ideas? How do they pitch an idea to you?
Elon: It’s not really a pitching process, we have meetings with the engineering and design teams and we discuss product improvements or new products, but there’s no actual sort of formal pitching or anything is really just we meet all the time and people will come with ideas and we move forward with them or we don’t.
Trusting His Vision Over Surveys
So, you need to be able to imagine how someone would enjoy the product and if that seems compelling then I think you should move forward with it. -Elon Musk
Read: You are very data-driven, right?
Elon: I think I’m not particularly data-driven. I don’t decide on a new product based on consumer surveys or something like that.
I try to mentally simulate what the end customer would be like that would want this, but we don’t do a bunch of consumer surveys or I don’t really ask people.
It’s pretty obvious, I think. Would people buy low-cost high bandwidth fast internet? Well yes, obviously.
The thing is, if you’d listen to surveys of, “Do people want an electric car?” there’s no way you would start an electric car company because people don’t say yes.
They’re happy with their current car. I think Henry Ford famously said if you ask people back then what they wanted, they would say they wanted a faster horse. They would not have said they wanted an automobile. There’s also a survey of. “Would you buy a television?” and I think most people said no.
That’s because people don’t understand what this new thing is that your offering.
So, you need to be able to imagine how someone would enjoy the product and if that seems compelling then I think you should move forward with it.
Advice for young people
Nearing the end of the interview, Elon gave some advice for young people starting their careers today:
- Embrace AI: Companies that effectively use AI will have a competitive advantage. Musk advises young people to maximize the use of AI in their work to stay ahead in the rapidly changing job market.
- Recognize AI’s Power and Risks: Musk acknowledges that AI is not just hype; it is a powerful tool that is rapidly improving. However, he also highlights the existential risks associated with AI, emphasizing the need for responsible and cautious development.
- Adapt to AI’s Impact on Jobs: As AI improves, there will be a transition period where jobs are affected. Musk suggests that young people should be prepared for this change and find ways to adapt and use AI to their advantage.
- Use AI Tools Effectively: Musk mentions several applications of AI, such as content matching on social media platforms, image and video generation, and writing assistance. He encourages young people to learn how to use these tools effectively to enhance their work.
- Be Aware of AI’s Impact on Education: Musk notes that AI is already being used by students to help with writing assignments. He also points out that there are tools to bypass anti-plagiarism software, highlighting the need for new approaches to education in the age of AI.
- Anticipate Changes in Internet Search: Musk predicts significant disruption in Internet search as AI can provide direct answers to queries, potentially challenging traditional search engines like Google and Bing.
In summary, Musk advises young people (actually this is for all of us!) to embrace AI, understand its power and risks, adapt to its impact on jobs, use AI tools effectively, and anticipate changes in education and internet search.
Read: We have young people in the audience, what advice would you give to young people starting out their careers today apart from saying you don’t have to work?
Elon: There will be, obviously, a transition period as AI gets better and better. The companies that succeed in this transition will be the ones that most effectively use AI. If you’re doing something, and making maximum use of AI, and you’re competing against someone who is not, you will win.
Read: AI is not bullsh*t, right?
Elon: It’s not. It’s getting better very rapidly.
Read: It’s getting better and better and there is 1 chance in 5, existentially for the worse.
Elon: There is definitely some risk, it’s an immensely powerful thing.
Read: What’s the best application of AI you’ve seen? How is Grok going and X?
Elon: Well, I mentioned some of the near-term applications of AI where they have AI understand a user’s interests and then you match content with that user. That is already happening and TicTok is doing a great job of that and then Meta more or less copied them and the X platform is doing the same.
So those are examples that I think people experience every day.
Elon: Now we’re also seeing incredible image generation where companies like Midjourney make beautiful images. Now it still takes some skill to get the best pictures out of Midjourney so there’s a talent for creating compelling pictures.
You are also seeing video, which is just a bunch of pictures essentially, so you’ll be able to create videos and can already create pictures that are very compelling if you need to write something then the various AI things like Grok or Gemini or ChatGPT can help you write things.
I talked to my son at University and asked, how many of your classmates are using AI to help them write things? And he said, all of them.
Read: So there is anti-plagiarism software they could run it through.
Elon: Yes, but there’s another software that defeats the anti-plagiarism software.
I think that there’s going to be significant disruption in internet search because really you’re just looking for an answer, so if the AI can provide you with a better answer than a bunch of links then you’ll prefer that over Google or bing.
ELON FORESEES A NEW MODEL OF ‘NEWS’
Elon Musk envisions a new model of news where AI plays a significant role in aggregating and summarizing information from millions of users in real-time. He believes this approach will surpass conventional journalism in many ways. Key points include:
- Real-Time Aggregation: Elon suggests that by aggregating real-time input from millions of users, the X platform can provide a comprehensive and up-to-date news feed that surpasses traditional journalism.
- Expert and On-Site Input: Elon emphasizes the value of expert opinions and firsthand observations from people at the scene of events. He argues that this crowdsourced information is often more accurate and timely than traditional reporting.
- Challenges to Traditional Journalism: He points out that traditional news outlets, especially print media, face limitations in speed and accuracy. He suggests that the internet and AI are increasingly replacing these traditional models.
- Role of AI in Truth Seeking: Elon highlights the importance of AI in truth seeking, noting that incorrect information on the X platform is quickly corrected by the community.
- Future of News: While Elon acknowledges a continued role for traditional journalism, he predicts that it will become smaller and less significant over time as AI-driven platforms like X continue to evolve.
- Presidential Debate on X: He expresses interest in hosting a presidential debate on the X platform, suggesting that such an event would be compelling and could showcase the platform’s capabilities.
In summary, Musk’s vision for news on X involves a shift towards AI-driven, real-time aggregation of information from a wide range of sources, challenging the traditional role of journalists and news outlets.
Read: What about the news business? Who is going to pay for the content on which these models are created?
Elon: So, what we’re doing on the X platform is we’re using AI to sum up the aggregated input from millions of users.
I think this is really going to be the new model of news, which is to gather information from people who are at the scene who are experts in the field and summarize the experts in the field and people who are in the field at whatever event is being talked about and aggregate that into a real-time newsfeed and I think for the most part that will be better than conventional journalism.
There is still a role for conventional journalism.
Read: But someone has to pay for it to happen.
Elon: Well, not necessarily, with the X system, you’ve got tens of millions of posts every day, which really are all the news content on earth, far more than what you would find in a newspaper, being generated on the system every day. If you aggregate that in real-time, you’ve got real-time aggregation of the collective wisdom of tens of millions of people.
Read: Is that why you think truth-seeking is so important in AI?
Elon: Yes, that’s one of the reasons. It is also on the X system, so although something may be said that is incorrect, it is very quickly corrected.
Whereas a newspaper that is publishing, especially in print form, is publishing what happened yesterday today. It can’t publish any faster than that, and when you read the article, that article could be wrong and often is wrong. But there is no rebuttal, so you don’t see any real-time rebuttal.
Like I said, there’s still a role for conventional news, but it’s smaller and smaller over time.
What AI is doing and what the internet is doing is aggregating the wisdom of the people and the fact is that experts in the field know more than reporters and people who are at the location where whatever news event is occurring are firsthand observers whereas the reporter is usually not there. Maybe there is one reporter there.
One of my sons is a bit autistic like me, I suppose, a chip of the old block, and we were walking through the airport and he saw a newspaper and today’s date was printed on the newspaper and he stopped for a second, and he was like “how did they know it was today’s date?” I was like, they print out those newspapers every day. He said, “Every day, what a chore!” and then he sort of dismissively said, “Oh, they probably just read the internet and print it out.”
I was like, “Yeah, they read the internet and print it out, pretty much!”
That is most news articles. They read the internet and they print it out. The reporter wasn’t there.
Read: I mean they do question people, they look behind things, there are some things that should come out, right? Are you looking forward to the presidential debate in 7 days time?
Elon: That should be interesting, sure.
Read: Is it going to be on the X platform?
Elon: I think its on conventional platforms. I would be happy to have one on the X platform. It would be quite compelling to do so. It would be interesting.
QUESTIONS FROM THE AUDIENCE
Audience member: What will you do with all your money? And will AI keep you alive?
Elon: I have a big money bin, and I swim, I do swimming in it
[laughter]
You’ve got to get exercise somehow. I suppose if AI likes me, it will keep me alive, not in some sort of experimental cage.
Read: Are you investing in longevity? A lot of people on the West Coast, want to live forever.
Elon: Forever is a long time. I don’t have any longevity investments. I think it is important that we die at some point. Arguably, we could live longer and increase the length of time that we are sort of mentally and physically healthy, but if we live for too long, I think it does ossify society, there’s no changing of the leadership because leadership never dies and for a lot of people they just don’t change their mind, they just die so that inhibits the new ideas.
Read: That’s true, I think we see that currently.
Elon: Think of some of the worst individuals in the world. How long do you want them to live?
Read: Ok, one more question!
Audience member: (unclear)
Elon: I’m not sure I understand the question. I mean, technology will help you do anything you want and more of it, so like I said, we are headed to a very interesting future. This is the most interesting time in all of history so enjoy the ride. Thank you so much.
My thoughts
This talk in Cannes was important because it gave companies/advertisers a chance to better understand how welcoming X is for them.
If they desire to reach people fast, who will appreciate their high-quality products and likely buy them, they will create quality beautiful content for X. I say content because, as in the interview, good ads are also amazing content.
Elon’s advice for young people matters. I see young people who are already using AI in their own lives doing very well. There’s no use deciding AI is not for you because that would be like standing on the platform, watching the train leave you behind in the dust. AI helped me write the summary parts of this article you are reading. I used extensive tools to help transcribe this article (though it still took me several days to complete this project). I’m not “young” anymore by today’s standards, and I am welcoming of the ways AI can help me write better. (Of course, I use Grok over the others).










