People love the name: MACROHARDERR. It’s a nod, or more like a pun on “Microsoft”. But, looking deeper, its really a transformative move for both AI and economic infusion into the Memphis-Southhaven area. Elon’s xAI has committed more than $20 billion to develop the MACROHARDRR data center in Southaven, Mississippi. 

This was announced on Jan 8 by Gov. Reeves, and this project represents the largest private investment in Mississippi’s history. 

The 800,000-square-foot facility, strategically located near xAI’s existing operations in the Memphis area, will significantly expand the xAI’s compute capacity. 

Building on the Colossus supercomputer cluster, MACROHARDRR is poised to support advanced AI training at unprecedented scales, with projections pointing toward nearly 2 gigawatts of power capacity across xAI’s footprint. 

Operations are planned to start in February, and they will accelerate xAI’s mission to advance human scientific discovery through powerful, truth-seeking AI systems. The AI race is on for 2026!

Under Elon Musk’s leadership, xAI continues to move wildly fast. 

Sources:

Office of Governor Tate Reeves (press release, January 8, 2026)

Reuters

Data Center Dynamics

Magnolia Tribune

Action News 5

Teslarati

WREG News Channel 3