Expect to see a lot more squares in the Twitter digital town square in 2023. This is the first step by Twitter to offer a new product to organizations and companies called Twitter Blue for Business. Many large businesses are already showing a square profile badge, and they may also choose to subscribe to Twitter Blue for Business in 2023 when it is available. Check out these 5 updates.

UPDATE 12/28/22: Elon Musk commented on Twitter Blue for Business. He called it organizational affiliation during a talk on the All-In Podcast with Jason Calacanis and business partner David Sacks. You can watch that part of the talk here. Elon said,

“Having the organizational affiliation was an idea of David’s.  That was great to have organizational affiliation so that you can know that somebody is an actual professor at Stanford or that this particular handle is actually Disney not someone simply putting 'I work at Disney' in their bio. So I think that’s going to be really helpful, it’s really just having detailed and nuanced verification so of all the things that you say you are, are these things validated by other people and organizations?” - Elon Musk

#1 Who can get a big square? 

Squares are automatically replacing round badging for large businesses.  When Slim Jim’s Twitter operator first saw the square badging, he got 75.6 K likes on a tweet saying “why tf am i a square now?”   

#2 What are the small squares for?

In 2023, small squares will also go to affiliates of businesses that choose to purchase a new product, called Twitter Blue for Business.  Twitter explains,

“Businesses can affiliate their leadership, brands, support handles, employees or teams. Journalists, sports team players or movie characters can all be affiliated. You name it, we got it. Each affiliate will be verified and officially linked to their parent handle based on a list provided by the parent business.” – Twitter

Twitter for business is an opportunity for companies to create networks across the globe within their own organizations. Piloting this is Craft Ventures, Pirate Wires and Tesla, Inc.

#3 When will it be available?

Twitter says that they are piloting Blue for Business, and will roll this out to more companies who wish to subscribe in 2023.

#4 Where can you get updates on it?

The best way to get updates would be to follow Twitter Blue for Business at @TwitterBusiness and set an alert.

#5 Why is Twitter doing this? 

I believe that Twitter is doing this to give businesses power. I believe the exchange of ideas is valuable and knowledge sharing is critical. Twitter Blue for Business might also serve as a recruiting tool for companies to find the best talent for their success. 

Large businesses, such as Target, Coca-Cola, Home Depot, IKEA, and thousands more already have a gold check and the square badging. 

Twitter plans to  “layer more value into the offering to help businesses and their affiliates get the most from Twitter.” 

CONCLUSION

Twitter Blue for Business has been unveiled.  Elon Musk has a vision for this new development in organizational affiliation.  His vision is designed to help further a better experience for all on Twitter.  It is fitting that he chose SQUARE badging as he purchased Twitter to create a digital Town Square for all. Most if not all town squares are surrounded with businesses such as stores, banks, restaurants, and more. 

Gail Alfar, author. Exclusive to What’s Up Twitter – December 21, 2022. All Rights Reserved. My goal as an author is to support Twitter 2.0 and Elon Musk in both making lives better on earth for humans and becoming a space-fairing civilization.